Qubo Unveils Digital Campaign Featuring New GPS Trackers For Cars & Bikes

Comprising four films, this campaign brings out the product’s positioning as a must-have auto accessory that’ll go a long way towards ensuring safety of the driver & vehicle at all times

Hero Electronix’ Qubo recently announced its foray into GPS Trackers for Cars & Bikes. On the back of this announcement, Qubo launched a digital campaign featuring relatable, real-life situations where these trackers can prove to be lifesaving.

Comprising four films, this campaign brings out the product’s positioning as a must-have auto accessory that’ll go a long way towards ensuring safety of the driver & vehicle at all times.

A feature-packed device, Qubo's GPS Tracker provides a host of information including real-time location of your vehicle, ignition alerts, accident alerts, driving insights and much more. This not only helps in keeping a track of your ride at all times, but also keeps your loved ones informed about your whereabouts – something that can be especially important in times of distress on the road. With built-in drive monitoring capabilities, this GPS Tracker will also help rein in  youngsters eager to get behind the wheel or chauffeurs with a heavy foot.

Currently running on Youtube & Qubo’s social media accounts, the new campaign highlights some of these functionalities in easily relatable settings whether it’s around a family man who has encountered an accident on his way home or a woman stuck on a deserted street with no help in sight.

Commenting on the campaign, Nikhil Rajpal, CEO, Hero Electronix said “Aligned to our endeavour of making drives safer & smoother, this new campaign brings to life very relatable, everyday situations where our devices deliver on our ambition. We’ve imagined these GPS Trackers as a must-have auto accessory & to encourage mass adoption have also priced it extremely attractively. Showcasing different settings across these films, we want to drive home the importance & utility of these GPS Trackers for everyone on the road.”

While the campaign idea and scripts were conceptualised in-house, the team worked with Mumbai-based Artha Animation to bring the films to life.