'Taiyaar Hokar Aaiye', the new campaign of Manyavar, turns Ranveer Singh into a wedding photographer for the ad film
13 September, 2022
Manyavar has launched a new film from their ‘Taiyaar Hokar Aaiye’ campaign to reinforce the idea of not being ‘Wedding Ready’ unless you are dressed in Indian wear. In this film, Ranveer Singh turns up as a spunky, witty wedding photographer, dressed in his finest, singling out the suit-clad Mausaji that he is ruining the perfect family photo. Ranveer Singh swoops in to tell Mausaji and the audience 'Shaadi Hai…. Taiyaar Hokar Aaiye!'
Vedant Modi, CMO, Vedant Fashions, says “Manyavar has always been an integral part of the larger-than-life wedding celebrations in India. As a brand, weddings are at the heart of Manyavar and we believe that Indian wear connects you to the soul over any other kind of westernized dressing. It is an absolute mood lifter that brightens up every occasion. I believe you are not fully dressed up for an Indian wedding unless you are dressed in Indian wear. In line with this thought, this year we are launching a new series of films in our Taiyaar Hokar Aaiye campaign with none other than Ranveer Singh. He has truly imbibed the essence of the campaign with his witty persona in the films, as you can see. We are confident that our audience will resonate with his energy and connect to the campaign’s messaging Taiyaar Hokar Aaiye.”
Adding to the thought, the actor shares, “I am someone who takes great pride in celebrating Indian culture and we all know how grand and celebratory Indian weddings are. It was great working on Manyavar’s Taiyaar Hokar Aaiye campaign because I enjoy working on projects I can relate to.”
Shreyansh Innovations and the Founder, Director of the agency Shreyansh Baid, opines, "We were given the task of reinforcing the message of 'Taiyaar hokar aaiye' in a more light-hearted and quirky way. And that's when we took the opportunity to present Ranveer in a whole new avatar, as a spunky photographer to convey the message to our audience.”
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