Rediffusion is strengthening its leadership team, appointing Swapan Seth as Executive Director effective December 7, 2021. Seth will be based in Rediffusion’s Gurgaon office. As a national resource, his mandate includes overseeing the creative part of the business for the 48-years old agency, apart from client outreach and business growth. 

Prior to this, Seth co-founded Equus, a WPP company. He then founded This Content. His client portfolio included Max New York Life Insurance, Kingfisher Airlines, Apollo Tyres, Coca Cola, Deutsche Bank, Taj Group of Hotels, IndiGo, Hindustan Times, Tata Steel, Reliance Consumer Finance and American Express, to name a few. 

“We are delighted to welcome Swapan onboard Rediffusion. He is a rare talent and a highly respected creative leader. I have personally known him for nearly 35 years now since our early days together at HTA Delhi. His inspired thinking, his insatiable quest for knowledge, his undying curiosity and his always-young mind will help catalyse and grow our creative offering at Rediffusion,” commented Dr Sandeep Goyal, Managing Director, Rediffusion in a prepared statement. 

“Rediffusion is an agency with a great legacy and a rich reputation. It has been fiercely independent and impactful. The resurgence of Rediffusion is a meaningful moment in Indian advertising. Besides, Rediffusion has embraced cutting edge technologies and created business verticals hitherto unheard of in the business. To be a foot-soldier in this amazing army is utterly seductive. Besides, Rediffusion has some formidable people and brands all of which will make the journey extremely enjoyable and educative,” Seth added.

Besides a diverse career in advertising, Seth is a best-selling author and motivational speaker who has addressed top leadership at Accenture, Mindshare and Standard Chartered Bank. His book, ‘This is All I Have To Say’, is said to be a must-read for all advertising, media and marketing professionals.