Rediffusion Unveils Creative Restructuring

Virendra Tivrekar and Nilesh Nayak have been appointed as National Heads of Art and Copy, Ajit Rakhade Takes Helm at Rediffusion Studios, and Rohan Parab Leads New Rediffusion AI Studios Vertical

Rediffusion revealed a creative top-level restructuring with the appointment of Virendra Tivrekar as the National Head of Art and Nilesh Nayak as the National Head of Copy. 

Tivrekar and Nayak, both Executive Creative Directors, will report to Pramod Sharma, who has been serving as the National Creative Director (NCD) since 2021.

“We are restructuring our national creative team to keep pace with the hi-growth trajectory of Rediffusion in the last few months. Virendra, Nilesh, Ajit, and Rohan are all the hi-calibre talent, and redefining their roles will help us best utilise their talents,” says Pramod Sharma. “The creation of Rediffusion AI Studios is a first in the advertising business in India. It will enhance the cutting-edge work that Rediffusion Studios has already been doing in typography, graphics, and packaging design.”

Ajit Rakhade steps into the role previously held by Virendra Tivrekar as the Head of Rediffusion Studios, responsible for overseeing the agency's digital and design studio.

Meanwhile, Rohan Parab has been entrusted with leading Rediffusion AI Studios, a newly established vertical within the organisation.

“We have gained a large number of clients in Delhi and Mumbai in this financial year. The sharper re-assigning of roles will help Rediffusion focus on a better creative product”, says Kalyani Srivastava, Joint President, Rediffusion.