Rediffusion's specialised consumer research and analysis wing has released a new report in a bid to help brand marketers understand consumer behaviour, and spot trends to come up with actionable business intelligence which can lead to brand solutions. It brings you the conversations that are trending and what marketers need to keep an eye on, curating from the various resources. 

Talking about the sweets market in India and the many facets of it, the latest report claims that 80 per cent of all deaths in India are caused by cardiovascular disease, type 2 diabetes, cancer, and other diseases caused due to mindless consumption of refined sugars.

"A country that can rejoice in sweet indulgence without a reason to celebrate, imagine how much its appetite for sweets could rise if festivities were around the corner," questions the report. For India, festivities lose their essence without a sugar rush from their favourite sweets, it said. 

With alarming health issues and recurrent Covid waves, this report delves into the growing consciousness, preventive healthcare and dynamic shifts in consumption patterns.

You can read the full report below:

https://bwmedia.s3.ap-southeast-1.amazonaws.com/Red_Lab_-_Report_on_sweet_consumption_in_India_NEW_copy.pdf