Ruder Finn's Diversity Communications Practise provides tailored campaigns and expertise to address the growing demand for DEI marketing strategies
Ruder Finn has introduced the establishment of the Ruder Finn Diversity Communications Practise, which will offer dedicated and bespoke consultation services centred on Diversity, Equity, and Inclusion (DEI).
Ruder Finn's decision is in reaction to the increased demand for DEI communication. According to a recent Korn Ferry survey in the APAC region, while 80 per cent of firms have increased their efforts to improve DEI, 43 per cent of respondents still perceive meeting customer demands on DEI to be a significant difficulty.
Elan Shou, CEO of Ruder Finn Asia-Pacific, commenting on the announcement, stated that the new practice is in alignment with the company's recognition of the importance of diversity, equity, and inclusion, as well as with broader societal shifts towards more inclusive practices.
Shou further added, "For businesses aiming to develop DEI strategies, they must focus on more than just cultural capital. Today's consumers perceive brands as the voice of their employees and support those brands that resonate with their values. This can be a daunting prospect for businesses, which is where our team of seasoned experts comes in to ease the journey."
Over a thousand world-class communications experts are available to the Ruder Finn Diversity Communications Practise around the world. These skilled specialists have an extensive track record of developing DEI strategies for a wide range of clients, including the Singapore Ministry of Manpower, the Women's Foundation, and the future Gay Games in Hong Kong.
"At Ruder Finn, we understand that DEI is not a one-size-fits-all approach. We focus on personalised strategies tailored to the organisation's unique needs, which are sustainable in the long run.", Shou concluded.
Atul Sharma, CEO, Ruder Finn India and Head, Middle East shared, "We believe that commitment to diversity, equity, and inclusion is essential for driving business growth and success in today's global landscape. As communication professionals, it's our responsibility to craft messaging that not only reflects the diversity of our society but also resonates with individuals from various backgrounds. With the launch of the DE&I Practice, we will drive focused communication strategies for our clients catering to their specific needs, providing them with tools and expertise required to build inclusive and innovative organisations.”
Ruder Finn's senior experts have strong credentials and competitive advantages, with a proven track record in crisis consulting, management and training, including the highly rated SONAR crisis simulation portal by RFI, as well as strong connections with corporate DEI leads across Asia, senior in-house communicators, and C-suite executives.
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