Rungta Steel Joins Forces With Shahrukh Khan For New TVC

Rungta Steel reinforces its brand with Shahrukh Khan, adding star power alongside ambassadors Alia Bhatt and Ranbir Kapoor

Rungta Steel unveiled its latest brand collaboration, joining forces with actor Shahrukh Khan for its new TVC. This collaboration further enhances the brand's roster of ambassadors, including Alia Bhatt and Ranbir Kapoor, with the addition of Shahrukh Khan.

Arvind Kumar, Chief General Manager, Sales & Marketing, Rungta Steel, expressed his enthusiasm saying, “We are thrilled to introduce our latest brand campaign, featuring the legendary Shahrukh Khan, Alia Bhatt and Ranbir Kapoor as our brand ambassador. This collaboration epitomizes our dedication to quality and trust. Just as ‘King Khan’, as India fondly calls him, consistently continues to deliver his best in his craft of cinema, associating with him allows us to convey Rungta Steel’s deep commitment to delivering nothing but the best. We strongly believe this partnership will connect with our valued customers and partners and solidify our standing as a frontrunner in the steel industry.”

The TV commercial highlights the intrinsic strength and characteristics that represent Rungta TMT bars, drawing a parallel with the enduring charm of Khan.

The TV commercial links the notion of #EkdumSolid determination, the brand's tagline, to the concept of constructing a sturdy foundation, drawing a parallel with Khan's unwavering determination and relentless pursuit of excellence in Bollywood.