Rungta Steel's Film Features The Powerful Trio: Shah Rukh, Alia & Ranbir

Khan joined Rungta Steel as its brand ambassador in September 2023. Bhatt and Kapoor have been associated with the steel company since 2022

Rungta Steel has reunited Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor for its new ad campaign. The trio plays its onscreen characters from Raees, Gangubai Kathiawadi and Rockstar movies, respectively.

Joining the trend of portraying onscreen characters in ads, this is the second TV commercial from the brand featuring SRK, Alia and Ranbir. The first film was released in October 2023, soon after the success of SRK's Jawan.

In the latest TVC, Raees makes a grand entry at Gangubai and Jordan's housewarming party by crashing the roof. The commercial emphasises the concept of #EkdumSolid willpower as SRK points out that he wouldn't have broken through the roof if it had been built using Rungta Steel bars. It ends with SRK recreating his famous dialogue from Raees, "Ammi jaan kehti thi ki solid ghar banana ho toh sirf Rungta Steel TMT bar."

Khan joined Rungta Steel as its brand ambassador in September 2023. Bhatt and Kapoor have been associated with the steel company since 2022.

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