SBI Card and Reliance Retail joined forces to introduce 'Reliance SBI Card,' a co-branded credit card aiming to enhance the shopping experience, from affordable options to premium offerings. Cardholders can enjoy a range of rewards and benefits while making purchases within Reliance Retail's extensive ecosystem including fashion, lifestyle, grocery, consumer electronics, pharmaceuticals, furniture, jewellery, and more.

V Subramaniam, Director, Reliance Retail Limited, said, "At Reliance Retail, we are always looking for new ways to delight our customers by making their shopping experience more enjoyable every day. Our co-branded credit card with SBI Card is one more step towards this commitment. We are excited to partner with SBI Card, a leader in the card industry, to offer Reliance SBI Card with a wide range of benefits, exclusive discounts and rewards for shopping with us online and at all our stores. Together with SBI Card, we hope to continue to exceed expectations and bring joy to our customers.”

Additionally, users of the Reliance SBI Card can take advantage of the designed offers introduced by the SBI Card. This collaborative partnership intends to combine the extensive reach of SBI Card with the retail offerings and broad consumer base of Reliance Retail. This collaboration aims to provide an array of exclusive rewards, including welcome benefits, personalised travel and entertainment perks, and special rewards based on spending milestones. These rewards may include the waiver of renewal fees and the issuance of Reliance Retail vouchers for transactions within the Reliance Retail network.

Abhijit Chakravorty, MD & CEO, SBI Card, said, “We are delighted to partner with Reliance Retail that has redefined India’s organised retail. This partnership is a result of our shared focus on customer-centricity and commitment to provide world-class customer experience. At SBI Card, we have always believed in delivering products to our customers that offer strong value while addressing their lifestyle needs. Reliance SBI Card has been developed as a holistic product that is relevant for major consumer segments. It is a powerful addition to our robust co-brand portfolio, and we expect this to become a popular credit card given the universal usage avenues that it offers.”

The partnership aims to revolutionise the customer experience and establish a new standard for credit card rewards within the Indian market. The co-branded card is now available in two versions, namely the Reliance SBI Card and the Reliance SBI Card PRIME. The card is made of recycled plastic and has been introduced on the RuPay platform.