Shah Rukh Khan Affirms Tide As The 'Asli Stain Removal King'

The two join hands to demonstrate a shared commitment to perfection and the relentless pursuit of excellence

Tide unveils its latest partnership that promises dedication to irresistibly delight consumers. Recognizing the significant shifts in consumer habits, from evolving wardrobes, food consumption habits, stain incidents to changing lifestyles, Tide is relentlessly focused on the consumer needs for upgraded laundry solutions. 

In this endeavor, Tide has associated with Shah Rukh Khan as its ambassador, uniting in a joint commitment to delighting fans and consumers. King Khan's relentless pursuit of perfection and undeniable excellence serves as the cornerstone of Tide's consumer promise.

Khan will endorse Tide as the ‘asli/real SRK – Stain Removal King’. Speaking on the partnership, Khan mentions, “This collaboration with Tide is not just about endorsing a brand; it's about a shared commitment to perfection and the relentless pursuit of excellence. I am glad to have joined in this first-of-its-kind partnership and recommend Tide as the ‘asli/real SRK’. 

Mukta Maheshwari, Chief Marketing Officer, P&G India & Category Head, Fabric Care, P&G India adds, “P&G is committed to solving everyday consumer needs with superiority that drives brand preference. We're delighted with the partnership with Shah Rukh Khan and his endorsement of the new and improved Tide as the Stain Removal King."

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