Simpl partnered BookMyShow's #MySummerBucketList campaign, providing seamless access to a range of adventure sports and other fun-filled activities across the nation.

Over the previous few years, an increasing number of customers between the ages of 16 and 40 have spent extensively on getting new experiences in the summers, from exhilarating water sports to scuba diving, camping, and hiking vacations. To meet this growing demand and simplify the booking process for customers, Simpl's integration with BookMyShow will provide one-tap access to over 1000 options across multiple categories such as adventure, amusement parks, kid's activities, workshops, tourist attractions, nightlife, and unique experiences.

Commenting on this development, Nitya Sharma, Founder, and Chief Executive Officer, Simpl said, “As a customer-focused organisation, we are committed to fulfilling the evolving requirements of customers in a seamless fashion. With travel and its experiences gaining prominence since the last few years, we are delighted to partner with BookMyShow as our entertainment and activities partner for their #MySummerBucketList campaign, to offer the widest selection of adventure sports and other activities this summer. Customers will be able to pre-book their tickets to amusement parks, treks, camps, and scores of other activities with just one tap with Simpl, eliminating any transaction failures, which is a key pain point for them.”

Most summer activities such as amusement parks and adventure across formats and age groups are popular in metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, Kolkata, and Chennai, while treks and camping, cycling, heritage walks, monuments, and unique experiences are popular in cities such as Kochi, Pune, Jaipur, and Lonavala. The partnership with Simpl will simplify customers’ journeys and contribute to bringing more customers online.