In a tribute to the Cricket World Cup 2023 and India's performance, Spinny presents a video that nostalgically revisits India's World Cup victory in 2011. The film serves as a homage to the unforgettable moment when cars adorned in Indian tricolours filled the streets, symbolising unity and joy.

Emphasising that cars play a small yet integral role in significant celebrations, the brand underscores the unbreakable connection Indians share with their vehicles. The film integrates authentic images from the iconic 2011 World Cup victory, capturing the spirit of cricket and the enthusiasm of fans during that historic chapter in Indian sports.

While encouraging people to celebrate responsibly, the video expresses hope that the current cricket team will provide another opportunity for such jubilation in 2023.

The campaign aims to humanise cars and highlights how cars can be at the forefront of all celebrations or sometimes, even silently in the background, as was the case in 2011. Building on the first campaign film featuring cricketer Sachin Tendulkar and his cherished car 'Sundae,' Spinny endeavours to enrich the storyline. Beyond spotlighting the unique bond individuals share with their cars, the campaign pays tribute to the shared celebrations that characterise the Indian cricket experience.

Niraj Singh, CEO and Founder, of Spinny, said, “The campaign is all about celebrating cars, that play a part big and small, humble yet meaningful. Starting with Sachin’s Sundae, to Delhi’s DL 6556 and The Fat Red Car from Ooty, the campaign weaves together the significant roles a car plays in our lives. For the latest film, we've used real images from the 2011 World Cup victory to inspire everyone to embrace and enjoy these special moments, as we rally behind the Indian cricket team and hope to celebrate another World Cup victory.”

Spinny unveiled its digital advertisements, each portraying a car's personality and its unique narrative. The stories come to life through the journey of 'The Fat Red Car,' taking a trip from Bengaluru to Ooty, inviting viewers to join the adventure. Another tale unfolds with the heartfelt narrative of 'DL 6556 from Delhi,' embodying the true spirit of Delhi. These stories convey the essence that a car transcends being a mere mode of transportation; it is a repository of memories, a companion accompanying individuals through life's experiences.