Sunfeast Dark Fantasy’s Latest Campaign Offers Fans To Get Featured With SRK

ITC Sunfeast Dark Fantasy and media partner IPG partners with Akool to utilise Generative Artificial Intelligence Technology for fan interactions

Sunfeast Dark Fantasy unveiled their new campaign ‘Har Dil Ki Fantasy’.

The brand is set to offer people a chance to share a screen with the new brand ambassador of Sunfeast Dark Fantasy and actor Shah Rukh Khan, through its ‘#MyFantasyAdWithSRK’ campaign using Generative Artificial Intelligence Technology. ITC Sunfeast Dark Fantasy along with their media partner IPG, teamed up with Akool, to bring the technology alive and give fans an experience to be featured with the actor. 

Speaking on the campaign, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division said, "We've all witnessed the love and admiration that Shah Rukh Khan commands across the world. Our campaign is a direct response to the fantasies nurtured by our consumers over the years. We've heard countless wishes of fans wanting to star beside Shah Rukh Khan. This Sunfeast Dark Fantasy campaign brings together two iconic ‘brands’ and brings to life what once seemed like a distant fantasy."

The brand also encourages participants to share their personalised ads on their social media handles with the hashtag #MyFantasyAdWithSRK.

Brand Ambassador Shah Rukh Khan, expressed his excitement about this new campaign commenting “Partnering with Sunfeast Dark Fantasy for the '#MyFantasyAdWithSRK' campaign has been an incredibly exciting journey. It's wonderful to witness how technology can bridge dreams and reality, I am thrilled to be a part of my fans lives and step into their fantasies in this unique way. This campaign resonates with the essence of 'Har Dil Ki Fantasy,' capturing the spirit of aspirations and bringing them to life. It’s exciting to be a part of this innovative initiative that lets me co-star with my fans. Together, we're turning our imagination into reality.”