Super Sessions At BW Marketing Whitebook For Supercharging Marketing Strategies

Exploring the future of marketing, eight diverse sessions navigate leadership, AI, consumer trust and brand building at the 18th Edition of BW Marketing Whitebook Summit 2023

The 18th edition of the BW Businessworld Marketing Whitebook Summit is slated for November 30, 2023, and December 08, 2023, in New Delhi and Mumbai respectively. The summit is set to explore the dynamic intersection of Gen AI and Gen Z trends.

With a diverse lineup of power speakers, this multi-city summit will bring together senior delegates, including business leaders, senior marketers, and decision-makers.

The overarching theme, #iammarketer: From Gen Ai to Gen Z, aims to dissect how expectations from brands and businesses are transforming in this digital era.

AI as a Force for Change for Business Community

The CEO Session on 'AI as a Force for Change for Business Community' will delve into how top executives are strategically harnessing the potential of artificial intelligence (AI) to foster business growth and enhance connections with consumers. This session will feature Salil Kapoor, the CEO of Hindware Home Innovation, and Sanjay Bhutani, Managing Director for India & SAARC at Bausch & Lomb India. As AI continues to shape the business landscape, this session aims to showcase the visionary approaches taken by these industry leaders in utilising AI as a transformative force for positive change within their respective business communities.

The Great MWB Debate

The Great MWB Debate at the BW Businessworld Marketing Whitebook Summit 2023 is poised to tackle a crucial theme: 'The Long Game: Marketing's Luxury to Forego Short-term Results for Long-term Gains.' This engaging debate will delve into the strategic decisions faced by marketing leaders and whether they can afford to make short-term compromises in pursuit of long-term benefits. Representing the opposing views are Mehernosh Pithawalla, Senior Vice President and Head of Brand and Strategic Insights at Godrej & Boyce, and Neelima Burra, Chief Strategy & Transformation Officer at Luminous Power Technology, both arguing against the notion of sacrificing short-term gains. On the affirmative side, arguing for the luxury of the long game, are Deba Ghoshal, Vice President and Head of Marketing at Voltas, and Siddhartha Butalia, Chief Marketing Officer of Air India Express. This debate examines the challenges and opportunities confronting marketing leaders as they navigate the nuanced equilibrium between short-term goals and long-term strategic advantages in the dynamic business landscape.

Managing Marketing Expectations

The Leadership Session on 'Managing Marketing Expectations' promises to be a thought-provoking exploration of how marketing leaders define and navigate the expectations placed on them within the larger context of organisational goals. The esteemed panel comprises leaders such as Akshay Kapoor, Chief Marketing Officer at DLF; Ipshita Chowdhury, Chief Marketing Officer at Valvoline; Prerna Tiku, Chief Marketing Officer at MTR Foods; Tathagat Jena, Head of Marketing for India & APAC at HMD Global and Pallavi Chopra, Chief Marketing Officer at Redbus.

AI and Trust

The Marketers' Roundtable on AI and Trust delves into the strategic utilisation of artificial intelligence by marketers to go beyond mere connectivity and creation. The focus is on leveraging AI to foster brand loyalty and instill consumer trust. The discussion, led by

eminent marketing professionals, including Ruchika Gupta, Marketing Director at Beam Suntory India, Rahul Talwar, Chief Marketing Officer of Max Life Insurance, and Sushmita Nag, Chief Marketing Officer at Fenesta Building Systems, delves into how AI can be a pivotal tool in building enduring connections with consumers and establishing trust in an era of perpetual technological advancement.

Marketing Leadership of the Future

The Leadership Session on 'Marketing Leadership of the Future' at the BW Marketing Whitebook Summit 2023 aims to delve into the critical aspects of skill acquisition and unlearning outdated practices in the dynamic landscape of marketing. Sanjay Chitkara, Senior Vice President - Sales & Marketing at LG India; Sai Narayan, CMO of PolicyBazaar; Gauri Malhotra, CMO of Bombay Shaving Company and Sumeet Singh, Group CMO at InfoEdge India will be sharing valuable perspectives on the skills that will be paramount for marketing leaders in the future, navigating the challenges of an ever-evolving industry landscape.

Balancing in the Age of AI

The spotlight session on 'Balancing Innovation, Operation & Regulation in the Age of AI' promises to be a compelling exploration led by Vikas Gupta, the Group CEO of VLCC in conversation with BW Businessworld. This segment is designed to provide a nuanced understanding of the challenges and opportunities that organizations face in the era of artificial intelligence (AI). The discussion is expected to shed light on the strategic decisions and considerations that business leaders must weigh to successfully integrate AI into their operations while navigating the evolving regulatory landscape.

Always Online Consumers

The Leadership Session on 'The Shifting Mindset of the Always Online Consumer' addresses the dynamic landscape shaped by the influence of both Gen Zers and Millennials in the realm of purchase decision-making. The discussion revolves around how marketers navigate the diverse behaviours of consumers who are always online. Led by industry experts, including Gaurav Sinha, Head of Marketing & PR at Audi India, Kunal Sharma, AVP of Marketing & Modern Trade Ecommerce at KRBL, Rajeev Jain, Senior Vice President of Corporate Marketing at Dharampal Satyapal (DS Group), and Devarshy R Ganguly, Head of Marketing at Magicbricks, the session promises insights into the strategies employed by marketers to engage with and understand the distinct behaviours of the always-online consumer demographic.

Marketing Leaders of the Future

The session on 'Marketing Leaders of the Future' will delve into the essential elements that constitute the perfect recipe for a successful brand builder in the upcoming year. With a focus on anticipating the evolving landscape of marketing, the discussion aims to identify the key skills, strategies, and innovative approaches that will define successful brand leadership in the coming years. The panel includes esteemed industry leaders such as Shivam Ranjan, Head of Marketing Asia Pacific at Motorola Mobility, Nitin Sethi, Joint President and Chief Digital Officer for Consumer Businesses at Adani Group, and Sumeet Pahwa, Head of Brand, Social & Media at Tata Tele Business Services.

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