Mexican-inspired restaurant brand, Taco Bell India, joins hands with Microsoft Xbox in its latest contest. From 4th April 2022 till 1st May 2022, Taco Bell fans and gamers can place an order at Taco Bell and stand a chance to win the Xbox Series S, 12-month game pass ultimate featuring Cricket’22 and PC Game Passes by sharing their 10-digit mobile number. 

Taco Bell has partnered with all-rounder cricketer Hardik Pandya as the face of the digital campaign that aims to encourage gaming enthusiasts and Taco Bell fans to participate and #BeOneWithTheGame. The brand will be rolling out a series of digital films in succession starring Hardik Pandya that showcase him living different scenarios in the real world whereas his mannerisms and characterization will mimic avatars from the gaming world. Kickstarting the series, in the first film, Hardik Pandya dons never-seen-before avatars and invites one-and-all to #BeOneWithTheGame.