Agriculture is the primary source of livelihood for about 58% of India's population. Farmers put food on our table and clothes on our back are undoubtedly the backbone of our nation. On the occasion of Farmer’s Day Tata Shaktee releases a film for digital media to express a debt of gratitude to the Indian farmer, thereby strengthening the bond between the brand and the farmer.

Conceptualized by Wunderman Thompson South Asia, the film is set to a track by Mayukh-Mainak that accentuates the rustic vibe while bringing alive the celebratory tone of the message. It is a fitting tribute to the Indian farmer who strengthens the backbone of the nation. 

“As the preferred brand of roofing, Tata Shaktee has been working tirelessly for the last two decades, enabling farmers to live with pride. As we celebrate our 20th anniversary as a brand, we wanted to thank the Indian farmer for the difference that they make to countless lives,” Commented the Chief of Marketing BPR - B2C brands of Tata Steel, Satyajit Maity.

Commenting on the concept ECD & VP of Wunderman Thompson, Kolkata, Arjun Mukherjee said, “Tata Shaktee and the Indian framer go back a long way. The film is a heartfelt tribute to the inner strength of those men and women who spare no effort - rain or shine, right round the year - going to great lengths to ensure that our basic needs are met.”

Senior VP & Managing Partner of Wunderman Thompson, Kolkata, Vijay Jacob Parakkal said, “We have been partnering with Tata Shaktee for almost a decade over which the brand has stayed focused on the needs of the Indian farmer. This film is an acknowledgment of the invaluable contribution that farmers make towards our daily lives on the occasion of Kisaan Diwas.”