The campaign showcases the brand's gift range in both physical stores and online
The Body Shop introduces the 'Spark a Change' festive campaign, marking the arrival of Diwali and their range of transformative gifts, both in physical stores and online.
Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, said "Every single gift from The Body Shop is enriched with ingredients or packaging from our Community Fair Trade partners. So, with each purchase, customers not only acquire a present but also support communities worldwide, especially in India, thanks to these pouches expertly handcrafted by the artisans at Teddy Exports. This festive season, they have the power to help spark positive change in the lives of many."
The campaign is enhanced by a video starring Indian actor Shefali Shah, who embarks on a journey through 'The Body Shop' store to discover ethical gifts for her dear ones. The video showcases the women of Teddy Exports, an enduring Community Fair Trade partner of The Body Shop located in India. Together with Shah, they contribute to fostering change and spreading happiness, aligning with the brand's commitment to making a positive impact on the world.
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