Tonic Worldwide Wins Digital Mandate For Waman Hari Pethe

The agency has joined the team as the brand's digital partner with the goal of expanding the company through integrated brand communication

Following a multi-agency bid, Tonic Worldwide, a digital-first creative agency, has been awarded the digital mandate for Mumbai-based jewellery company Waman Hari Pethe.

Chetan Asher, Co-founder & CEO, Tonic Worldwide, says, “We are excited to partner Waman Hari Pethe in its vision to reach the digital audience with WHP, the digital brand that will cater to the younger generation. This TG is increasingly getting more interested in the category.  With our digital first approach to brands and the understanding of e-commerce funnels, we wish to put the brand in TG’s top consideration. Our specialist arms GIPSI, Twip and Yellow Labs will play an important role along with our Media expertise in realising this vision.”

The agency has joined the team as the brand's digital partner with the goal of expanding the company through integrated brand communication.

Dr. Aditya Pethe shares, “With this new venture we are looking at creating an online brand identity for WHP Jewellers that will have pan-India resonance. Our aim is to expand The Waman Hari brand to include a larger group of patrons especially the younger generation through relatable and trending content. We are looking forward to this new journey.”

The agency's Mumbai office will manage the account. 

Tags assigned to this article: