Twitter's Ad Plunges As Company Falls Short Of Sales Projections

Twitter’s US ad revenue fell 59 per cent year on year to $88 million in the five weeks between April 1 and early May of this year

According to an international publication, Elon Musk's Twitter has been under siege by declining advertising revenues. The platform's US ad revenue fell 59 per cent year on year to $88 million in the five weeks between April 1 and early May of this year. This is despite Musk's claim that practically all advertisers have returned to the network and that Twitter's profitability is improving.

The publication cited an internal presentation in the journal that the company has consistently fallen short of its US weekly sales predictions, sometimes by as much as 30 per cent.

According to the report, the performance is unlikely to change anytime soon, citing papers and statements from Twitter staff.

Twitter has been portrayed as a free-speech haven since Musk took over the microblogging platform, aiming to break free from its claimed targeting of conservative viewpoints.

However, concerns about hate speech and obscenity arose, and businesses began to withdraw from the platform for fear of bad optics. Advertisements for online gambling and cannabis on the platform scared advertisers away even further.

Apple, Amazon, and Disney, three of Twitter's largest advertisers, have reduced their spending on the network. According to the allegation, banner ads that sell for $500,000 for a single day have gone unfulfilled.


Linda Yaccarino, a former NBCUniversal executive, took over as Twitter CEO in May and will have her job cut out for her to increase advertising revenue on the platform.