Uday Zokarkar's Tribute to Pradeep Guha

He could surprise you anytime with his positive action, remembers Uday Zokarkar, Founder Director, Mantra Media

Today we have lost a doyen of the media industry and his exit is as mystical as he would transform people, brands, cultures, values and make a positive difference.

Personally, I have lost a mentor and someone that many like me looked up to for many things. A very rare breed of Professionals, Mr PG who taught Ownership of Cost, Dolphin Behavior, Maximising Value-pie and the list is on....

Media quoted him as 'The Times of Guha' who along with Mr Samir Jain transformed 'the Old Lady of Bori Bunder' and TOI a 'Melting Pot', where the excitement never ceases. PG transformed the media sales department into an iconic Response Organisation that marched like a Silent Army to capture Market share by Profit. A Responsive professional who take care of smaller details and every person in his department. In July 2020 at 9.35 pm, I asked him on whatsapp, 'who wrote the response mission statement' (that most of us still remember today) and by 9.40 pm, I had the answer. He could surprise you anytime with his positive action and give time as if he has all the time in the world.

He did surprise us again, his Whatsapp status is 'Last Seen Thursday at 10.16 am'. Friday, he walked into Hospital. Saturday, he walked outbidding us goodbye!

Will miss you PG. A teacher has Gone.

My friend Jaisurya Das wrote this afternoon saying 'He's Gone to the Better World Uday'.

Pradeep Guha is no more!

A prayer that was not answered!

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