Veet's New Campaign Offers Professional Waxing At Home

The new campaign #VeetItToBelieveIt' targets today's young women achieve professional waxing-like results at home

Veet launched its new 360-degree campaign with brand ambassador, Katrina Kaif. #VeetItToBelieveIt' is an advertising campaign that focuses on a better, more effective, and more convenient hair removal treatment that can help achieve professional waxing-like results. 

Speaking about the campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Health & Nutrition, Reckitt, said, “Effective and quick self-grooming solutions at home are a growing choice for consumers today and Veet is consistently working towards offering a superior and seamless experience, ensuring remarkable results within minutes. Our latest campaign ‘Professional Waxing made easy #VeetItToBelieveIt’ with brand ambassador Katrina Kaif takes self-waxing to the next level with professional waxing-like results that can be achieved by consumers themselves. Veet is proud to be able to deliver this experience to millions across India.”  

The new 'Professional Waxing Made Easy #VeetItToBelieveIt' campaign targets today's young women, who are always looking for professional yet convenient solutions to everyday activities. The new TV commercial depicts a young woman getting ready for work and waxing in minutes using Veet Professional wax strips, giving her the confidence and ease to wear anything she wants and start her day, leaving her friends stunned. 

Anupama Ramaswamy, Chief Creative Officer Havas Worldwide India said, “Veet Professional® wax strips puts back the power of waxing in every woman’s hands. Not just the professional waxing like results, but the ease of using it is also bound to surprise everyone. Therefore, the TVC’s story demanded a surprise element. So, while the latest campaign highlights the professional waxing like results one can achieve with Veet Professional®, it also uses the brand ambassador Katrina Kaif in a surprising manner.” 

The TV commercial also includes brand ambassador Katrina Kaif highlighting Veet Professional wax strips as a quick, easy, and dependable way to achieve professional waxing results on your own, anywhere, and at any time.