The three-month-long campaign will focus on educating users about WhatsApp’s in-built product features and safety tools
In an effort to create user awareness around safer digital practices, WhatsApp has launched an integrated safety campaign ‘Stay Safe with WhatsApp’ highlighting product features that empower users to take control of their online safety and ensure a safer messaging experience.
The campaign focuses on educating users about WhatsApp’s in-built product features and safety tools that equip people with the necessary safeguards to help protect them from online scams, frauds and account-compromising threats. The three-month-long campaign will highlight simple yet effective ways to enable WhatsApp safety features that come together to offer layers of protection to users as they spend more and more time online in their daily lives. The campaign also focuses on the importance of safeguarding your WhatsApp account to ensure you remain safe and protected at all times.
Shivnath Thukral, Director, Public Policy India, Meta, said, “User safety is at the core of everything we do at WhatsApp which is why we’re launching our safety campaign “Stay Safe with WhatsApp,” in an effort to drive user-awareness around WhastApp’s safety tools and product features that can help keep users safe from online scams and frauds. Over the years we have added layers of security and protection with innovative features that empower users to take control of their online safety. This campaign is an important reminder for people on how they can safeguard themselves in today’s digital-first world and aims to reinforce consumer habits that ensure key safety features on WhatsApp become second nature to users so that they can stay safe from messaging scams and to protect their friends and family.”
Being an industry leader among end-to-end encrypted messaging services in preventing abuse and promoting online security, WhatsApp is focusing on communicating its core safety principles that can help keep users stay safe from online scams and frauds. Key safety features highlighted in the campaign include:
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