Abbi shares his perspectives on the current marketing scenario, the blurring of lines between B2B and B2C marketing, and the intervention of technology in revolutionising and redefining the existing marketing playbooks in a quick confab
01 October, 2022
A purpose-driven marketer, Rajat Abbi, VP – Global Marketing, Schneider Electric, Greater India emphasises how the brand envisions being the digital partner for sustainability & efficiency for its consumers. For him, the brand not just talks about diversity or its people but has also lived up to its premise and has demonstrated real efforts on ground.
"While it is critical for brands to be perceived as sustainable or purpose-driven, their delivery and demonstration must be overtly visible," he says.
He aims to build on the existing strengths and capabilities, accelerating the efforts to establish this globally trusted brand to be the leading digital partner for sustainability and efficiency.
Let's hear more from him:
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