Digital marketing campaign will include 3 digital video commercials (DVCs) featuring popular faces of the Delhi Capital – Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris
20 March, 2023
Yatra Online (Yatra) has rolled out its latest campaign - 'Jab Yatra hai toh kaahe ka dar, #BindaasPlanKar' to offer stress-free travel to its customers.
The campaign is focused on the cancellation protection feature available on Yatra.com which ensures a smooth yatra for travelers despite any pesky disruptions or unconfirmed plans.
Cancellation protection is an insurance policy offered by Liberty General Insurance for the customers of Yatra booking flight tickets on Yatra’s website, mobile site and mobile app. This product facilitates customers to claim the reimbursement of flight ticket costs applied in the event of cancellation of the flight ticket.
To back this latest offering and drive adoption, this digital marketing campaign will include 3 digital video commercials (DVCs) featuring popular faces of the Delhi Capital – Shafali Verma, Shikha Pandey, Taniya Bhatia, Alice Capsey and Tara Norris. All three DVCs focus on apprehensions that travelers have in booking their travel in advance and how the feature of cancellation protection addresses the concern.
Travel planning can be stressful, especially with the unpredictability of circumstances. Yatra Online aims to address this pain point by offering a solution that allows travelers to plan their trips without worrying about end-moment cancellations.
Commenting on the cancellation protection feature and the digital films, Dhruv Shringi, Whole-time Director and Chief Executive Officer, Yatra Online says, “We understand that travelers want to explore the world, but unforeseen circumstances can lead to cancellations. With cancellation protection features and #bindassplankar, we aim to provide a safety net for our customers, ensuring that they can travel with confidence. The expression of our campaign is a portrayal of our continued dedication to offering a carefree experience to our consumers. Travelers have evolved preferences and we are excited to introduce a flexible, comfortable, and cost-effective feature for their travel planning.”
The #bindassplankar campaign intends to make travel planning stress-free and convenient for all Yatra.com users. With Yatra Online Ltd's commitment to customer satisfaction, travelers will be able to now plan their trips with confidence and ease.
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