The campaign ‘Life Ko Banao Rich’ embodies the bank's primary goal of being a comprehensive solution provider that goes above and beyond to meet the demands of its customers.
‘Yes Bank’ unveiled a revised brand identity in a visual metamorphosis appropriate for the times. In keeping with its new branding, the bank will launch an integrated campaign with the tagline 'Life Ko Banao Rich'. The campaign embodies the bank's primary goal of being a comprehensive solution provider and carrying forward the torch of being recognised as a brand that goes above and beyond to meet the demands of all its customers.
As part of its revamped identity, Yes Bank has introduced a colourful new logo that carries forward and expands on the bank's visual DNA. The design language is digitally friendly and displays a company that believes in fluidity. It represents the Bank's progressive spirit while remaining committed to its key values. This new narrative echoes the ideals of today's brand, which aligns with the bank's mission to empower customers to focus on their priorities while the bank handles their financial needs. Board members of Yes Bank were also present at the unveiling ceremony for the new brand identity.
Commenting on the launch of the refreshed brand identity, Nipun Kaushal, Chief Marketing Officer, and Head CSR, Yes Bank, stated, “Over the last three years, YES BANK has been through a transformational journey and has since then, progressed on several strategic objectives to position itself as a strong customer centric franchise. As brand custodians of the Bank, it was imperative to represent the extent of our transformation in the best possible manner. I am delighted to present to you a refreshed identity of YES BANK, which resonates the ethos and values we uphold, the emotional connection we have with our customers, and our motivation to provide them with a rewarding banking experience. Our campaign tagline ‘Life Ko Banao Rich’, reflects our objective to encourage customers to spend time and make memories with their loved ones, and leave their banking needs to us.”
Furthermore, smoother corners and fluid curves have replaced the angular edges of the previous identity, as has more assertive lettering. The classic blue and red hues associated with the YES BANK logo have also been updated. The red and blue now have an electric tone, indicating strong energy and innovation.
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