ZEE Streamlines Revenue Vertical For Broadcast Business

Ashish Sehgal, Chief Growth Officer, Advertisement Revenue will now directly report to the MD & CEO, Punit Goenka. The development comes on the back of Rahul Johri's exit, after a three-year stint with the company

Zee Entertainment Enterprises (ZEE) has unveiled significant changes in the revenue sector of its broadcast business, as directed by its Managing Director and CEO, Punit Goenka.

Effective immediately, Ashish Sehgal, Chief Growth Officer for Advertisement Revenue, will directly report to Goenka. This move aligns with the CEO's strategic vision, marking the initial phase of organisational streamlining to optimise resource allocation and boost productivity.

Additionally, the company has accepted the resignation of Rahul Johri, who, during his tenure of over three years, spearheaded the revenue and monetisation vertical at Zee.

Goenka said, “With his rich expertise and experience, Rahul has added immense value to the organization. I wish him all the success in his future endeavours. I am most certain that with his passion towards the Sports and Media Business; he will continue to contribute towards the industry at large. I also look forward to working closely with Ashish and team, with an aim to drive higher growth in the advertisement revenue segment, as the linear business landscape unlocks more growth opportunities.”

Commenting on his exit, Johri said, “It has been a pleasure to work with Punit and the entire team. ZEE is an ‘Academy of Talent’ and I will always be a proud alumni. I will continue to work towards the upliftment of the sports and media industry, leveraging my expertise to unlock its potential. I wish Punit and team Zee, all the very best.”

As part of the newly introduced lateral structure, Sehgal will collaborate closely with the MD & CEO to maximise value for advertisers. With the MD & CEO directly engaging with the revenue teams, all other employees previously under Johri's supervision will now report to the office of Goenka.

Under Goenka's leadership, the management will continue to take necessary actions to improve the company's performance, prioritising the interests of its shareholders. The MD & CEO will persist in implementing measures to reduce costs, optimise resources, and elevate the organisation's focus on enhancing quality standards.

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