Avi Kumar, erstwhile Head of Marketing at ZEE5, has decided to move out. After his three years stint with the OTT platform, he is now a part of Join Ventures.

Kumar will lead global marketing for Join Ventures and its portfolio companies - IGP.com, IGP for Business and Interflora India.  

"Avi is a natural addition to our leadership team as he is a highly experienced, much-admired marketing leader with a proven track record of helping consumer companies build new disruptive categories and drive sustainable growth,” said Tarun Joshi, Founder, Join Ventures on his appointment.

"In the past few years, Join Ventures has created the largest proprietary ecosystem in India comprising of technology, data and logistics, which are the essential pillars for the success of any D2C brand. Avi's entrepreneurial mindset and vision will build on this foundation and help propel Join Ventures forward during our next phase of growth, Tarun added. 

Kumar also added "The internet ecosystem and evolving consumer needs have led to the emergence of direct-to-consumer (D2C) businesses as a strong value proposition. Join Ventures with its amazing team, strong brand proposition, agile DNA, world-class tech and operational processes is at an inflexion point ready to take off and transform consumer experience and D2C landscape, and I am looking forward to being part of that growth trajectory”

Avi is a digital eclectic recognized for converting data to consumer insights to market strategy for growth and has built large brands in the Tech, Content and CPG space. As the Head of SVOD and Brand Marketing for ZEE5, he was responsible for the growth of D2C and B2B business through a host of multimedia campaigns and industry-first innovations to establish the brand as the streaming platform of choice for millions of consumers in a short span of 3 years. 

Prior to ZEE5, Avi has worked for Big FM and Oriflame India.