Zupee Onboards Kapil Sharma As Brand Ambassador

Zupee’s new ad campaign, ‘'India Ka Apna Game' intends to democratise Ludo, making it accessible and inclusive across many social backgrounds and diverse audiences

Zupee onboarded comedian Kapil Sharma, as its new brand ambassador. By partnering with Sharma, the brand seeks to broaden its footprint in the rapidly developing area of skill-based online gaming, as well as consolidate its dominant position in Ludo, while also delivering a diverse range of exciting casual and board games.

Zupee released its latest campaign, 'India Ka Apna Game,' which highlights Ludo's deep link and widespread appeal, commemorating the platform's stronghold among the masses while expanding its reach. With this collaboration, Moreover, the brand adds to its illustrious celebrity roster, which includes Salman Khan.

The aim of the campaign is to instill a profound affection for the brand's flagship product, Ludo. The initiative intends to democratise Ludo, making it accessible and inclusive across many social backgrounds and diverse audiences, in addition to creating a culture of fun and thrill.  

Dilsher Singh Malhi, the CEO and Founder of Zupee expressed his excitement about the partnership, stating, "Kapil Sharma, one of India's most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”

Kapil Sharma, the acclaimed and adored actor, says, "I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product, has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo and be a part of this incredible partnership.”

In addition to the presence of Kapil Sharma, the campaign also includes sports personalities including former Indian cricketer Harbhajan Singh, former Indian professional hockey player Sardar Singh, Indian freestyle wrestler Yogeshwar Dutt and Indian Kabaddi player Pawan Sehrawat engaging in an active discussion about which game truly represents ‘India Ka Apna Game’.

Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, says “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a lighthearted approach to celebrate the country’s love for Zupee’s Ludo as 'India Ka Apna Game' in a fun and quirky way.”

'PAB - People As Brand', developed by Leo Burnett and developed by Prodigious, is the genesis of this association.