Zupee Partners With Harbhajan Singh And Jatin Sapru In Latest Digital Campaign

The campaign features four digital films in which the two cricket experts can be seen engaging in banter around exciting elements of Cricket and Ludo

Zupee unveiled its latest digital campaign, ‘Extra Winnings’ featuring Harbhajan Singh and Jatin Sapru.

This campaign features four digital films in which the two cricket experts can be seen engaging in banter around elements of Cricket and Ludo. Here Singh and Sapru challenge each other to Ludo battles during match breaks, demonstrating how you can make the most of the time between innings by winning on Zupee. With the theme ‘Inning ke beech winnings,’ the campaign emphasises the thrill of winning should never stop, even during breaks.

Another video, ‘Sixer lagane ka Mazaa,’ celebrates the joy of hitting sixers in both cricket and Zupee Ludo.

Akanksha Dhamija, Chief Operating Officer, Zupee says, “The ongoing excitement around the World Cup gives us a great opportunity to connect with millions of passionate cricket fans who are also gaming enthusiasts. Zupee's 'Extra Winnings' campaign perfectly blends the thrill of cricket with the joy of gaming, for instance, the thrill of getting a ‘6’ shares a special significance in both cricket and Ludo. Additionally, Jatin Sapru and Harbhajan Singh flawlessly embody the campaign's essence with their delightful chemistry. Their playful energy is sure to entertain and create a relatable connection with our audience."

Harbhajan Singh expressed his enthusiasm, stating "Agar cricket mera pyaar hai, to ludo mera yaar hai!”. He further adds “I've always cherished the love for sports and gaming. Collaborating with Zupee for the 'Extra Winnings' Campaign feels like merging two loves into one. This campaign not only celebrates cricket but also the love for gaming. Just as every ball bowled and boundary struck requires its unique strategy, skill, and excitement, so does every move in Zupee Ludo.”

Zupee's ‘Extra Winnings’ campaign will run across key digital media platforms covering the cricketing action.