boAt Joins Forces With ICC Men's Cricket World Cup 2023 As Official Licensee

As a part of this collaboration, boAt will unveil an exclusive lineup of limited-edition smartwatches, drawing inspiration from the Cricket World Cup

boAt has come onboard as the 'Official Licensee' of the ICC Men's Cricket World Cup 2023. As a part of this collaboration, boAt will unveil an exclusive lineup of limited-edition smartwatches, drawing inspiration from the Cricket World Cup. These smartwatches are crafted with cricket enthusiasts in focus and will showcase distinctive features and designs that pay homage to the sport.

Commenting on the partnership, Aman Gupta, Co-Founder and CMO of boAt, said, “Cricket is the most popular sport and considered a religion in India, and we are excited to partner with the ICC to bring the fan experience to a new level. Our #MoveofCampions campaign continues to inspire people and this limited-edition ICC Men’s Cricket World Cup 2023 smartwatches will be the perfect way for fans to show their support for their favourite teams and players.”

This partnership underscores boAt's dedication to elevating the fan experience and strengthening the bond between enthusiasts and their sport. By joining forces with the ICC Men's Cricket World Cup 2023, boAt not only demonstrates its global presence but also highlights its growing prominence and recognition on the international stage.

ICC Chief Commercial Officer Anurag Dahiya said, “We are delighted to welcome boAt as the Official Licensee partner of the ICC Men’s Cricket World Cup 2023. boAt is a leading brand in the Indian wearable market, and we are confident that our partnership will help us to reach a wider audience and deliver a memorable experience for fans around the world.”

boAt also has three of its brand ambassadors, Hardik Pandya, Ishan Kishan, and Shreyas Iyer, as part of the Indian playing squad for the event. This partnership will allow boAt to connect with fans even further and to celebrate the success of the Indian team.