boAt's New Campaign Unveils Rockerz ANC With Indian Hip-Hop Stars

boAt partners with Indian hip-hop stars EPR, Gravity and Mrunal Shankar, symbolising the fusion of traditional roots and modern innovation encapsulated in the Rockerz 255 ANC

boAt introduces the Rockerz 255 ANC, the newest addition of its Rockerz 255 series. In celebration, boAt partners with Indian hip-hop stars EPR, Gravity and Mrunal Shankar, symbolising the fusion of traditional roots and modern innovation encapsulated in the Rockerz 255 ANC.

The collaboration culminates in the release of an exclusive track, '255,' capturing the essence of the introductory theme and paying homage to the legacy of the Rockerz 255 series. This song serves as a tribute to legacy and barrier-breaking infused with hip-hop energy, portraying the narrative of overcoming challenges and making a revolutionary impact through innovative sound.

boAt spokesperson said, "The Rockerz 255 ANC is a testament to our commitment to pushing boundaries and exceeding expectations. With its advanced features and collaboration with these talented artists, we're confident that the Rockerz 255 ANC will set a new standard for audio excellence."

ERR establishes '255' as the street's anthem, symbolising innovation and commitment, while Gravity amplifies the theme with bass likened to an earthquake. Claiming ownership of his legacy, he emphasises resilience and permanence in their sound. Shankar adds self-assuredness, warning against imitation and sailing the 'boat' as a metaphor for control and individuality. The hook, repeating 'legacy,' underscores its importance in every beat, while ANC activation symbolises shutting out negativity. 

The in-house brand and marketing team conceptualised and executed the campaign.

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