BW Online Bureau

BW Online Bureau

Regional Networks Maintains Dominant TV Ad Share: Study

TV ad volume saw a two per cent increase in 2022 compared to 2021

Thomas Cook India Launches New Campaign Focusing On Gen Z

Thomas Cook’s new 3-part ad series have been strategically conceptualised and shot in a 15-seconds format, each ensuring a sharp message delivery

Garima Garg Joins The Label Life As CEO

Prior to joining TLL, Garg was associated with Hindustan Unilever in the capacity of Senior Global Manager – Sales

BYJU'S Launches Campaign With Global Brand Ambassador Of EFA

Lionel Messi, World Cup Champion and global education advocate, begins promoting BYJU'S Education for All as its Global Brand Ambassador

Meta Implements New Ad Variance System To Create Equal Distribution Of Ads

Meta was accused of allowing real estate adverts to specify which racial or ethnic groups to exclude from their marketing during the trial

Instagram To Remove Shopping Tab From Homepage

Instagram shopping has taken off and now includes everything from shoes to phone accessories, clothes to food

TPV Technology Names Atul Jasra As Country Head - India

Atul Jasra has been a part of the company since 2014 and has been elevated to the country head

One Source Wins The Marketing Mandate Of FuelBuddy

This mandate will be co-led by Senior Counsellors at One Source, Akanksha Srivastava and Tanya Chaudhary

EU Decision On Big Telecom Advertising Venture To Be Made By 10 Feb

If the Commission has severe reservations, it may accept the merger with or without remedies or it may launch a four-month probe

PwC India Introduces AR Instagram Filter To Mark 150th Anniversary

The filter allows users to know more about PwC’s history, landmark years and achievements