BW Online Bureau

BW Online Bureau

Ad Spends To Grow By 16% In India: Pitch Madison Report 2023

Digital ad spends, overtaking TV, is likely to end the year at Rs 43,000 crore, while print advertising to reach pre-Covid levels

GfK India Joins Hands With Global Business Summit As 'Intelligence Partner'

This partnership marks the second consecutive year that GfK India has collaborated with the prestigious platform

Hires & Promotions: ZMCL, Future Generali India Life Insurance, Meta

Quick look at new hirings, promotions and people movements this week

Torrent Pharma Launches #BeShelCal Strong Campaign For Increasing Calcium Intake Awareness

The pharma company’s new campaign #BeShelcalStrong addresses dietary calcium deficiency and the resultant health disorders widely prevalent today

NittyGritti Amps Up Its Identity To Reflect Its Cutting-edge AI Integrations

The company unveiled its new logo and a swanky new dashboard with AI-powered catalogue optimisation

KC Global Media Expands To India, Brings Animax On JioTV

This partnership amplifies KC Global Media’s footprint in India through JioTV’s extensive customer base and the country’s rising demand for anime content, as well as the growing Japanese pop-culture fan communities for anime, manga

BBC's Delhi & Mumbai Offices Face Income Tax Raid: Reports

Department says the raid was carried out to verify the documents. However, earlier this month, Supreme Court demanded that the Centre to produce orignal documents pertaining to their choice to obstruct the BBC documentary

Big Bang Social Becomes Official Creator Partner Of Dadasaheb Phalke International Film Festival Awards 2023

The occasion will celebrate the rich heritage of Indian cinema in commemoration of the legacy of Dadasaheb Phalke Ji

Account Wins: Publicis Business, Times OOH

Quick look at news account wins/ retainers this week

TikTok's Parent Company ByteDance & Meta Battle For Virtual Reality Market

This acquisition, according to WSJ, launched a new front in the Chinese company's competition with Meta, whose Instagram and Facebook services have been battling for users and advertising dollars against TikTok as the short-video app soared in popularity