Neha Kalra

She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Sonic Identities: The Musical Thread Connecting Brands & Consumer Emotions

Industry veterans talk about the nuances behind creating powerful and effective sonic identities and their consequences on brand perception and loyalty, and more

MRSI Unveils ISEC To Redefine Crucial Variables

Aligned with the introduction of ISEC, MRSI orchestrated a panel discussion in the capital on 21 February, 2024 that emphasised the significance of an advanced socio-economic classification system for effectively reaching target consumers

OAS' Aditya Kanthy On How Creativity Is Cornerstone Of Omnicom's Partnerships

Omnicom Advertising's CEO, Aditya Kanthy maps future strategies for BBDO India, DDB Mudra and TBWA\India in an exclusive conversation with BW Marketing World

Hyundai Kicks Off 2024's Big Marketing Push; Over 55% Spends Still Marked For Traditional Channels

Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more

Industry Experts Give Thumbs Up To Nodwin-Comic Con Deal

Industry leaders state that Nodwin's acquisition of Comic Con India reiterates the importance of ‘experiences’ in connecting with consumers in a cluttered marketing landscape

Excel Awards Celebrates Outstanding Achievements In Communication & PR

BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry

"2024 Will Be A Year Of Ground-breaking Formats": Akankshaa Dalal, PepsiCo India

Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more

Paving Paths In Brand Management

Mjunction’s Udit Narayan Singh highlights contextual investments

Fuelled By Inspiration

Boult's Tom Stany reflects on awards, motivation, and future aspirations