Industry veterans talk about the nuances behind creating powerful and effective sonic identities and their consequences on brand perception and loyalty, and more
Omnicom Advertising's CEO, Aditya Kanthy maps future strategies for BBDO India, DDB Mudra and TBWA\India in an exclusive conversation with BW Marketing World
Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more
Industry leaders state that Nodwin's acquisition of Comic Con India reiterates the importance of ‘experiences’ in connecting with consumers in a cluttered marketing landscape
BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry
Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more
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