Noor Fathima Warsia

A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director of India’s oldest business publication, BW Businessworld. In her role, Noor leads the editorial initiatives across BW Businessworld’s flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others. In a career spanning more than two decades, Noor has led the publishing of the flagship BW Businessworld magazine and its community magazines, guided the online editorial team and led communities such as BW Marketing World apart from working on editorial-led IPs such as BW Most Influential Women, BW India’s Most Sustainable Companies, BW Top 50 Marketers and more.

Ecommerce Will Be Redefined As We Move Forward: Chandru Kalro, TTK Prestige

It’s a fast-evolving situation that will continue to grow faster than other channels, he adds

Q1 2021 Will Be Tough For Industry: Shashi Sinha, IPG Mediabrands

This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume

Businesses Have Reimagined Their Products & Services: Anupriya Acharya, Publicis

The next normal also means no going back to pre-Covid, she believes

Massive Transformation Was Forced Upon Us In 2020: CVL Srinivas, WPP India

More examples of making technology & data work harder for marketers, with sharper measurability, are on the anvil

Consumer Sentiment Is Rising Without Any Doubt: Mike Cooper, OMG

Consumer sentiment will return at top speed, compelling marketers to do more

Brands Can Achieve More With Brave Work: Susan Credle, FCB Worldwide

Remote working did not dilute creativity from problem-solving towards achieving business outcomes

We Will Continue To Acquire in India: Yannick Bolloré, Havas

Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce

Great Expectations from A&M in 2021

Backed by expectations of a speedy economic recovery, India is marked as the highest ad growth market in 2021

Nine Shine At BW PuRe Brand Awards 2020

The nine winners upheld purpose and resilience in the year, while staying true to their DNA

Standpoint: Reassess, Reskill, Recover

In the new normal of a Covid-19 reality, consumer behaviour is changing. In order to adapt and recover, marketers will need to collectively prepare for the new rules of the game