Reema Bhaduri

The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising and experiential marketing. She closely looks upon the vertical of BW MarketingWorld.

Our Media Vehicles Keep Changing On The Cycle We Are Into: Aditya Babbar, Samsung India

In an exclusive conversation with BW Marketing World, Aditya Babbar, VP MX Business at Samsung India unveils the brand's 3D strategy, focus on democratising 5G and methods to enrich user experiences driving towards consumer-centric innovation

Levi's Amisha Jain Leads With Purpose, Innovation & Inclusivity In Fashion Industry

The Levi’s brand has now increased nearly 50 per cent in revenue in India compared to pre-pandemic levels, making India our sixth-largest market and currently the largest in Asia, shares Amisha Jain, Senior Vice President and Managing Director of South Asia, Middle East and Africa at Levi Strauss & Co in an exclusive interview with BW Marketing World

70% Annual Marketing Budget Is Allocated To Digital: Tao Zhang, realme India

With the release of the NARZO 70 Pro 5G, scheduled to debut on March 19, Tao Zhang, Chief Marketing Officer, realme India reveals the brand's focus on young users, marketing strategies, AI strategy and more

Nivea's Geetika Mehta Charts A Path Of Transformation & Inclusion

"By embracing curiosity with openness, you grow. With growth comes more confidence and willingness to be brave, which then is the fountainhead for innovation and creativity”, Mehta shares in an exclusive conversation with BW Marketing World

Diageo India's Hina Nagarajan Paves The Way For Inclusivity & Growth

"Step out of your comfort zone, be courageous, express yourself fearlessly and believe in yourself", Nagarajan advises young women aspiring for success in an exclusive interview with BW Marketing World

Haier India Bets High On Premiumisation, AI Integration & IPL Engagement

Celebrating 20 years in India, Haier Appliances' President NS Satish and Head of Marketing Priyanka Sethi share insights on the brand's journey, strategies and future plans with BW Marketing World

From Breaking Norms To Building Inclusivity, Women Leaders Transform The Narrative

As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland

Reliance-Disney: Game Of 4C’s – Cricket, Content, Consolidation, Cost

Teaming up these giants, BW Marketing World delves into how the Reliance-Disney joint venture is expected to transform content, advertising and viewer experience

Mars Wrigley's Varun Kandhari Bids Adieu After Nine Years

Kandhari served as the Director of Marketing and Customer Marketing at Mars Wrigley

Bisleri Elevates Tushar Malhotra As Director Of Sales & Marketing

Malhotra will lead the entire sales and marketing organisation at Bisleri, charting a course for accelerated business delivery, revenue growth and brand development