Reema Bhaduri

The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising and experiential marketing. She closely looks upon the vertical of BW MarketingWorld.

Gen Z Focus Drives Digital Transformation In Social Initiatives, Says Virat Khullar

Hyundai's 'Samarth' initiative, aligning with global progress for humanity, emphasizes inclusive mobility and disability awareness. Their collaboration with Shah Rukh Khan amplifies the company's commitment to positive change

Meta's WhatsApp To Disrupt Communication Norms With New Features?

Striking the right balance between simplicity and innovation, WhatsApp's transformative features reshape communication dynamics, posing challenges for competitors

Innovation Is In Our DNA: Nikhil Gupta

Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting

Festive Ads: Moods & Modes

Amidst the festive fervour, marketers are diving into the intricacies of festive campaigns, understanding seasonal moods, connecting with consumers, and leveraging cultural diversity in their comprehensive strategies

Dheeraj Sinha Officially Takes On The Reins Of FCB As Group CEO

Prior to this role, Sinha served as the CEO of Leo Burnett South Asia and Chairman of BBH India

Foxtale Ropes In Shivani Behl As Chief Marketing Officer

Prior to this stint, Behl has been associated with Pureplay Skin Sciences for a period of two years

Combination Of Online & Offline Strategies Resulted In 2x Increase: Sunil Gadgil

Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success

Halloween 2023: Spooktacular Brand Campaigns Take Limelight

Brands embrace tech and tradition to create delights on Halloween, gaining momentum among the youth

Ad(ding) To The Festive Frenzy

Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup

Koffee With Karan Season 8 Brews Marketing Extravaganza For Brands

Season 8 of Koffee With Karan will premiere on October 26th on Disney+ Hotstar, hosted by filmmaker and producer Karan Johar