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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising and experiential marketing. She closely looks upon the vertical of BW MarketingWorld.
Hyundai's 'Samarth' initiative, aligning with global progress for humanity, emphasizes inclusive mobility and disability awareness. Their collaboration with Shah Rukh Khan amplifies the company's commitment to positive change
Striking the right balance between simplicity and innovation, WhatsApp's transformative features reshape communication dynamics, posing challenges for competitors
Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting
Amidst the festive fervour, marketers are diving into the intricacies of festive campaigns, understanding seasonal moods, connecting with consumers, and leveraging cultural diversity in their comprehensive strategies
Prior to this role, Sinha served as the CEO of Leo Burnett South Asia and Chairman of BBH India
Prior to this stint, Behl has been associated with Pureplay Skin Sciences for a period of two years
Nivea's Soft Fresh Batch empowers Gen-Z influencers, blending digital and on-ground success
Brands embrace tech and tradition to create delights on Halloween, gaining momentum among the youth
Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
Season 8 of Koffee With Karan will premiere on October 26th on Disney+ Hotstar, hosted by filmmaker and producer Karan Johar
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