Reema Bhaduri

The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising and experiential marketing. She closely looks upon the vertical of BW MarketingWorld.

Fostering Authentic & Sustainable Marketing Strategies

In our 'Marketing Maestros' series, Amit Gujral, CMO, JK Tyres and Industries shares his professional journey, valuable insights on cutting-edge technology, the importance of sustainability, and more

India Prefers Authentic & Relevant Content: Ankit Kapoor

Ananta Capital & Springwel CMO, Ankit Kapoor shares their marketing mix, digital outreach, challenges, marketing strategy and more

Are Strategic Partnerships The Future Of Indian Business?

With recent strategic partnerships between Salesforce and Google Cloud; NBCUniversal and JioCinema; Roposo and Shopify, we set the stage for further alliances and the transformation of the Indian market

Brands Embrace Sustainable Marketing Strategies For Eco Conscious Consumers

To appeal to consumers who are environmentally sensitive, brands use sustainable strategies that emphasise transparency & an authentic commitment to sustainability

Walk The Talk With Ferrero: Zoher Kapuswala, Ferrero

Kapuswala, India Marketing Head, Ferrero shares approach to their marketing mix, leveraging digitisation for the brands, the health-conscious audience for the brand, and their campaigns

Is Meta's Threads A Potential Competition To Twitter?

Threads takes social media landscape by a storm with 30 million downloads in less than 20 hours of its launch

Experimentation Is Key: Unny Radhakrishnan, Digitas India

Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers

Are Influencers and Comedians as Brand Ambassadors Making Waves In The Digital Age?

In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences

I Am Trying To Unleash The Power Of Creativity & Possibility: Rajdeepak Das

Leo Burnett India emerged as the most awarded Indian agency, receiving 11 Lions in total with campaigns such as ‘Airtel 175 Replayed’ for Airtel; ‘Lay’s Smart Farm’ for Lays; The Missing Chapter for P&G; ‘#BringBack2011’ for Oreo and ‘The Biochar Project’ for Lays

Cannes Lions 2023 Day 5: India Brings Home A Total Of 25 Lions

On the last day of the festival of creativity, Leo Burnett wins a silver lion whereas FCB India wins a bronze lion in the category of Sustainable Development Goals Lions