Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup
Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more
Despite the challenges posed by the pandemic, the company's turnover surged from 2700 crores to 4500 crores, reflecting a growth of 38% along with an additional growth of nearly 20%, reveals Amit Mathur, President-Sales and Marketing, Finolex Cables
In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning
As the Ram temple consecration ceremony unfolds in Ayodhya, brands from diverse sectors weave a tapestry of devotion, sustainability and cultural celebration
In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
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