The author is Regional Editor (Technology & South) at BW Businessworld.
The first year of Elon Musk being at Twitter's helm has seen a significant decline in web traffic and user engagement, amidst controversies surrounding changes in features and policies
The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months
The latest campaign from PUMA aims to develop an ecosystem at the grassroots level that prioritises fitness and motivates people to take up sports and physical activities
Edelweiss MF mastered the storytelling format to make relatable and slice-of-life content under Manisha Dokania’s leadership
Kulkarni emphasises creating an ecosystem of empowerment and encouragement where the team delivers excellence
Chirag Chheda isn’t just another marketer who frets about rebranding challenges
Chandni Davda has been WWE’s quintessential trusted source of knowledge in India
Burhanuddin Pithawala has driven demand and revenue for brands such as OYO and Whitehat Jr in new geographies
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