Rohit Chintapali

The author is Regional Editor (Technology & South) at BW Businessworld.

Can OpenAI's Sora Intensify Misinformation Worries In Media?

Even as Sora is undergoing rigorous testing against 'misinformation, hateful content and bias', the use of generative AI in creating near-authentic videos is raising concerns

AI Will Generate $4 Trillion In Annual Productivity Before 2030: IBM CEO Arvind Krishna At Davos 2024

Krishna highlighted the immediate need for businesses and individuals to embrace AI technologies to stay competitive in the evolving landscape

Twitter's Muskian Makeover: One Year Of X-treme Changes And Traffic Woes

The first year of Elon Musk being at Twitter's helm has seen a significant decline in web traffic and user engagement, amidst controversies surrounding changes in features and policies

Advertisers Set To Swing Big During Cricket World Cup 2023 And Festival Season

The stage is set for a dynamic synergy that promises to amplify brand equity, ignite audience enthusiasm, and propel sales to soaring heights in the coming months

‘Let There Be Sport’ Will Contribute To Growing Awareness Around Sports, Fitness: PUMA India & SEA MD

The latest campaign from PUMA aims to develop an ecosystem at the grassroots level that prioritises fitness and motivates people to take up sports and physical activities

The Storyteller

Edelweiss MF mastered the storytelling format to make relatable and slice-of-life content under Manisha Dokania’s leadership

Wired To Deliver Excellence

Kulkarni emphasises creating an ecosystem of empowerment and encouragement where the team delivers excellence

The Rebranding Wiz

Chirag Chheda isn’t just another marketer who frets about rebranding challenges

Charting WWE's India Growth Story

Chandni Davda has been WWE’s quintessential trusted source of knowledge in India

Engineering Meets Marketing

Burhanuddin Pithawala has driven demand and revenue for brands such as OYO and Whitehat Jr in new geographies