Sneha Patro

The author is a Trainee Journalist with BW Businessworld

Our Focus Is On Creating Authentic And Bespoke Experiences: CBO, The Leela Palaces

In an interview, Anjali Mehra, CBO of The Leela Palaces talks about the marketing strategies the organisation used to launch Aujasya, a holistic wellness program

Is Ad Land First Choice Of Women?

Women in the adland aren't falling behind men. Rather, deciding the rules of the game