Soumya Sehgal Bhutani

Soumya leads the editorial mandate of BW Marketing World, covering everything around the Indian media, marketing and advertising fraternity.

Fossil India’s Growth Has Been Multi-faceted: Johnson Verghese, Fossil India

He states Fossil India has engaged closely with the Indian market and perceived its unique customer segments, diverse preferences and refined tastes

With Changing Customer Habits, Content Quality Has Become Critical: Rajat Abbi, Schneider Electric

Abbi shares his perspectives on the current marketing scenario, the blurring of lines between B2B and B2C marketing, and the intervention of technology in revolutionising and redefining the existing marketing playbooks in a quick confab

Marketers Yet To Unleash The Potential Of Digital, Tech, Analytics: Chandramohan Mehra, Bajaj Allianz Life

The challenge faced by BFSI brands is to build an ecosystem of the right engagement initiatives that customers find meaningful, easy and fun to interact with brands, he adds

A Decade Of Many Firsts For Starbucks

The brand has had significant control in shaping the coffee landscape in the country

Martech- A Vital Cog For Businesses?

With its rising popularity, how much do marketers see martech as the bone of their business?

Online Upskilling Bringing New Dimension To Education In India: Dr Will Lin, Simplilearn

Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve

Industry Reacts To Influencer Partnership Disclosure Guidelines

In the wake of rising misleading ads on social platforms, industry leaders shed light on the government's recent announcement

Why Marketers Must Bet Big On Contextual Advertising

It is seen that the consumers' recall value for a contextual ad is much more than a standalone ad

Brands Ride High On Festive Fervour

Optimism shines bright with brands signalling green shoots in their advertising budget, along with consumers exuding positive buying sentiments to amp up the shopping decibel

Where Does The Metaverse Stand Currently?

Modern-day marketers expound on the many facets of metaverse and if it is an absolute necessity to engage better with consumers