Soumya Sehgal Bhutani

Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.

We Aim To Foster Responsible Investments Among Young Investors: Puneeth Bekal, HDFC Securities

The goal is to provide trusted guidance beyond traditional mutual funds through both digital and mainstream media, he asserts

Marketers In Sync With Ad Reports On Increasing Spends In 2024

Looking to invest strategically in the future, upcoming elections and sports stand tall as the juggernaut for marketers to shell out big monies

Our ATL Spend Is Up By 3x, Digital By 2x Today: Nimish Agrawal, Niva Bupa

Sometimes, discoverability does not require large budgets, but deep thinking, he asserts

Weighing The Brand & Agency Relationship In The AI-driven Era

With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall

News Credibility Vs Need For Speed: Who Wins?

Industry leaders zero in on the timely dissemination of fact-checked news and regulators establishing an equitable model for the ecosystem's healthy growth

Media Must Reoccupy The Space Of Responsible, Fair & Balanced Journalism: Anurag Thakur

Thakur navigates the Indian media landscape, touching the broad contours of freedom and responsibility of the press

Ecommerce, Availability In Non-offline Formats Critical For Our Success: Gunjan Khetan, Perfetti

Our business today is primarily offline and we are headstrong about changing it, he stresses

Top Takeaways From The Interim Budget 2024 For The M&E Sector

While there were no major proposals for the sector, industry experts aspire to see more direct incentives or policies aimed at strengthening the ad industry in the future

Union Budget 2024 Unlikely To Favour M&E But Some Segments To Shine Bright

While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts

Breaking News: Perfetti's Rajesh Ramakrishnan Exits After 9 Years

A senior leader from the global team is expected to take over