Suchita Sail

The author is a Trainee Correspondent with BW Businessworld

R K Swamy Aims To Raise Rs 1,730 Million For Expansion & Technological Upgradation

BW Businessworld speaks with R K Swamy's management regarding the company's choice to become a publicly traded entity

Marketing: The Good, The Bad & The Costly

Over the years, the marketing industry has experienced substantial transformations, presenting both benefits and drawbacks. Let us delve into the dual aspects of this sector and analyse the costs linked to this impactful domain

Gen Alpha: The Emerging Force In The Marketing Arena

Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing

AI In The Realm Of Marketing: A Double-edged Sword

Industry experts take centerstage to extensively discuss the application of AI within the marketing domain

Electronic Manufacturer Fybros Introduces Fans To Its Portfolio

Presently, the electronic player offers an extensive selection of products, including wires, cables, switches, accessories, switchgear and lighting systems

India’s D2C Model Set To Change Buying Patterns: Experts

D2C model helps businesses reach their loyal customer base directly at their doorstep. It further cuts down on the role of all the middlemen, which eventually makes the experience more seamless for the end-consumers

Unlocking The Power Of AI In Marketing

At the recent e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, organised in Mumbai, experts discussed the use of AI in Marketing

Successful Marketing Strikes The Right Chord

During the e4m and GroupM’s 2nd edition of ‘Programmatic Summit’, Vikas D Nahar, Founder & CEO at Happilo, talked about important business strategies to imbibe in marketing

ZEE5 Global Introduces ‘Add-ons’, Partners With Multiple OTT Leaders To Boost Its US Subscription

Zee5 Global Add-ons will also offer a catalogue of over 250,000 hours of movies, TV shows and originals across languages

DP World, ICC & Sachin Tendulkar Partner For Global Cricket Initiative

Global supply chain leader will use smart logistics offering as well as an end-to-end network to deliver much-needed kit and equipment to grassroots cricket clubs around the world