Yukta Raj
During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved
Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India
Robert Godinho, MD-India, Media.Monks tells BW Marketing World why they held an open house on virtual production and how this would disrupt and ease the process of film-making in future
The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication
The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences' purchasing decisions or opinions about a product, because of the influencer's or celebrity's authority, knowledge or relationship with their audience, must disclose
During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends
Let's have a look at some of the campaigns that various brands have come up with this Valentine's Day
Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023
The Union Budget 2023-24, which is claimed to be the first budget in Amrit Kaal is growth-oriented and future-focused. Let's have a look at the probable changes for Marketing and Advertising Segment
Here is all you need to know about Mia's brand campaign which is conceptualised by Famous Innovation and produced by Jungle
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