Yukta Raj

Yukta Raj

Google Campaigns - The Next New For CabBazar

In a chat with BW Marketing World, Rishab Gupta, CMO - CabBazar talks about his expansion plans

Consumer Behaviour For Luxury Goods Has Shifted: Gitanjali Saxena, Tata CLiQ Luxury

During the launch of India's first digital watch boutique, Gitanjali Saxena, CBO discusses how the consumer behaviour for luxury goods has evolved

Influencer Marketing Is Integral To Music Industry: Shahir Muneer, Divo

Muneer shares his perspective on the acquisition and how the artist-influencer ecosystem is enhancing the music and entertainment sector in India

Media.Monks Organises Virtual Production Open House For Filmmakers

Robert Godinho, MD-India, Media.Monks tells BW Marketing World why they held an open house on virtual production and how this would disrupt and ease the process of film-making in future

Conversational Commerce: A New Communication Approach For #DigitalAge

The rise of conversational commerce is driven by the increasing use of mobile devices and the preference for messaging as a form of communication

Centre Tightens Disclosure Norms For Social Media Influencers, What Lies Ahead?

The guidelines specify that individuals or groups who have access to an audience and the power to affect their audiences' purchasing decisions or opinions about a product, because of the influencer's or celebrity's authority, knowledge or relationship with their audience, must disclose

5G Is About Infinite Possibilities: Amit Marwah, Nokia

During the launch of Nokia's MBiT report, Amit Marwah, CMO discusses how the emergence of 5G would impact the current trends

Brands Celebrate Love; Comes Up With Innovative Valentine's Day Campaign

Let's have a look at some of the campaigns that various brands have come up with this Valentine's Day

Lavie Is In Its Exploring & Research Stage To Achieve Metaverse: Ayush Tainwala, Lavie

Let's have a look at the conversation with the CEO of Bagzone on the brand strategy and plan for 2023

Budget 2023: Decoding The Changes For M&A Sector

The Union Budget 2023-24, which is claimed to be the first budget in Amrit Kaal is growth-oriented and future-focused. Let's have a look at the probable changes for Marketing and Advertising Segment