Niranjan Gidwani

Former CEO of Eros Group

India's Dual Tech Odyssey: Smartphone Surge & EV Challenges

In the financial year ending March 2023, Iphones have propelled the smartphones category into the top five most exported commodities from India, writes Niranjan Gidwani

Unraveling The Dynamics Shaping 2024

From B2B trends on TikTok to the shifting landscape of ecommerce, sustainability in EVs, and the rise of Generative AI in smartphones, Niranjan Gidwani shares the transformative trends of today

Technology Trends To Rule 2024

Gidwani believes that sustainable tech, increase in computing power and gen AI will stand as the most dominating trends in the coming year

Global Smartphone Industry & The India Factor

Xiaomi, Oppo and Vivo have been continuing to strengthen their position in key markets such as China and India. Huawei and Honor are making efforts to regain market share. OnePlus is an India favourite, writes Niranjan Gidwani

Artificial Intelligence & Its Role In Branding & Marketing

By harnessing the power of artificial intelligence marketing tools, marketers can streamline their workflows and free up quite a bit of time for strategic initiatives, writes Niranjan Gidwani

Smartphones – What Does The Future Hold?

Refurbished and used phones market is creating another big dent in the new phones market, writes Niranjan Gidwani

Digital Marketing: A Revisit

The global internet revolution has indeed accelerated the adoption of digital-first technologies in all age groups, writes Niranjan Gidwani

Cross Border Ecommerce Needs A Strategic Push

The key to a successful shopping-to-shipping experience for consumers relies heavily on a deep understanding of consumer behaviour, writes Niranjan Gidwani

AR/VR & Generative AI – Where To?

Generative AI has the potential to transform how people live and work and if controlled by devious minds, it also has the potential to cause immense damage, writes Niranjan Gidwani

Digital Marketing: Seeking Progress Over Perfection

In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani