In today’s world, customers are extremely fickle and have limited bandwidth of attention, writes Niranjan Gidwani
A genuine, emotional connection makes consumers feel respected and appreciated, writes Niranjan Gidwani
With the rise of ecommerce and the changing expectations of consumers, many B2B companies, distributors and manufacturers are now embracing D2C strategies to reach customers more effectively
Rising interest rates, supply chain costs and geopolitical situations are going to put tremendous stress on companies across the region, especially those operating with low margins
Technological innovation is visible in our children, who spend all day staring at screens, and it's embedded in our stock market, where Apple, Alphabet, Google and Meta compete for the highest valuation of any company on this planet
In an era of multiple and serious disruptions to the labour market -- the pandemic, supply chain changes, the green transition, technological transformation, ageing, geopolitical tensions -- the one best investment is in education, reskilling and upskilling
Digital transformation truly is a blue ocean opportunity for every company in the technology space, helping improve products, manpower and processes
The world of start-ups, as we have come to understand it these days, is beginning to gain super momentum and has started to become a mass global movement by itself
Going back in time, over the last several decades, B2B purchasing was, and has even till recently, been dominated by a generation that has believed in and favored centralised, face-to-face interactions and personal relationships
Digital transformation is not an end destination. It is a non-stop journey
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