Piyali Chatterjee

The author is a Policy Researcher and Child Rights Activists

'Making It Easy' Is The Stepping Stone To Digital Journey

Brands that smoothened out and reduced friction during interactions tended to have higher 1.3 X times higher advocacy levels among their customers

Covid Catapults Digital Experience & Customer Support Into Focus

The survey by Hansa Research highlights customer preferences for customer support channels as a healthy mix of traditional and digital channels across age groups

Trends In Marketing That Drive Customer Experience

It has become vital for marketers to not just understand the business, but to also understand how brand value can be delivered via customer experience