BW Marketing World

Shivashish Tarkas

Shivashish Tarkas is the Founder and CEO of The InterMentalist

How Can Brands Capitalise On Regional Influencers This Festive Season?

Brands should re-evaluate their influencer compensation models and avoid engaging multiple agencies in a single regional market, writes Shivashish Tarkas

Latest Headlines

BharatBenz Onboards Dentsu India As Integrated Communication Partner

Rajdeepak Das Pronounced CCO, Publicis Groupe South Asia & Chairman, Leo Burnett South Asia

Tic Tac Introduces Flavours To Drive Local Relevance

Re'equil's Latest Campaign Breaks Stereotypes On International Men's Day

Black Friday Sees 23% Ecommerce Growth In Order Volumes: Unicommerce

GoKwik Collaborates With Flipkart, Extends SuperCoins Program To D2C Brands

BW COMMUNITIES

BW Communities is an array of business news websites targeted towards niche communities and readers across various industries

Palo Alto Networks Launches Strata Cloud Manager, Industry’s First AI-Powered Zero Trust Management and Operations Solution

Technology Is The New Middleman Accelerating Growth: Manoj Shrivastava, CIO, EaseMyTrip

KX's Strategic Growth: Generative AI Pioneering Digital Futures

Prosus Further Marks Down Byju's Valuation At Less Than $3Bn: Report

Prosus Core Earnings Rises 118% To $2bn: Report

Amazon Sambhav Venture Fund, Others Invest $7mnn In Innovist

Escape to immersive experiences at AYA Universe Dubai

Creativity and craftsmanship unfold at Taj Palace New Delhi

Indigo commences flight operations in low visibility at Deoghar Airport

Uttar Pradesh Pioneers FDI-Led Manufacturing Growth with Land Subsidy Approval

UP Govt Sets Ambitious Development Agenda With Master Plan - 2041

Survey of India, Genesys International Sign MoU to Develop 'Digital Twins' Of Indian Cities