Sunil Mirani

The author is Co-founder and Chief Executive Officer, Ugam, a Merkle Company

What Makes A company Thrive, Not Just Survive? It’s Culture.

Culture, which is unique to an organization, can enable it to retain talent, build loyalty, goodwill and inspire teams to perform better, thus helping an organization not just survive, but also thrive. But culture is by design and deliberate practice, not by chance.