With the changing dynamics, the cost per rating point (CPRP) has become more competitive, making it feasible for brands of varying sizes to participate in these tournaments without breaking the bank, writes Yatnesh Pandey
for consumer behaviour and interaction, the data has been the driving force for new-age digital engagement for brands in understanding how consumers were leveraging the modern search avenues to make informed buying decisions, writes Yatnesh Pandey
The new consumer is seeking a larger, almost vicarious relationship that is driven by the need to belong, to relate, to identify and to find a voice in the brands that they endorse
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